Red Bicycle Coffee & Crepes: Brewing Success, One Cup at a Time
Since early 2022, Red Bicycle Coffee & Crepes has partnered with Osun Digital to evolve into a standout brand across the Nashville Metropolitan Area. With 9 thriving locations and a large coffee roastery, Red Bicycle is known for its artisan coffee, crêpes, and full-service kitchen offerings, embodying the heart of the communities it serves.
Working closely with Joseph Mancuso—owner of the top-performing stores in the Nations and Franklin—Osun Digital’s digital leadership helped transform Red Bicycle into a model franchise. Under our guidance, the Nations location rose from the lowest-performing to the highest-performing store in 2023, reaching a record-breaking $1 million in sales. Every project we’ve undertaken has been a step toward establishing Red Bicycle as both a coffee destination and a local community hub.
Explore a few of Red Bicycle’s websites
Overcoming Digital Challenges
When Red Bicycle first partnered with Osun Digital, they faced challenges that limited their potential:
- Limited Online Visibility: Competing with well-known brands in Nashville’s vibrant coffee scene, Red Bicycle needed a digital presence that matched their in-store experience.
- Inconsistent Branding: With multiple owners across different stores, maintaining cohesive branding became difficult, creating gaps in customer experience.
- Low Customer Engagement: Their social media and email marketing efforts were underwhelming, limiting their ability to build customer loyalty.
- Inefficient Marketing Processes: Without a data-driven approach, their campaigns struggled to generate meaningful results and ROI.
Our Goals
- Create a Data-Driven Digital Marketing Strategy
- Revitalize Brand Storytelling and Positioning Across Locations
- Increase Online and In-Store Sales
- Design Effective Email Campaigns to Engage Customers
- Maximize Customer Segmentation and Engagement
- Provide KPI Analysis and ROI-Focused Marketing Solutions
How We’re Building Success
We’ve embedded ourselves into every aspect of Red Bicycle’s business, providing strategic digital management across two flagship stores in the Nations and Franklin. From pre-launch strategies for new stores to revamping their website and leading community-building efforts, Osun Digital continues to steer Red Bicycle toward long-term growth and profitability.
Here’s What We’ve Accomplished Together:
- Crafted a Consistent Brand Identity across all platforms, ensuring Red Bicycle’s warmth and community-driven vibe shine in-store and online.
- Revamped Their Website and Online Ordering System, offering a smooth, intuitive experience that customers love to use—whether ordering coffee, crêpes, or a full meal.
- Implemented an SEO and SEM Strategy, driving $300K in additional revenue during our first full year together.
- Launched Targeted Social Media Campaigns, growing their social following and driving localized engagement that increased foot traffic by 30%.
- Designed High-Converting Email Campaigns, achieving a 20% open rate and 5% conversion rate, generating an additional $50K in revenue.
- Curated Community Partnerships and Events, from live music performances to charity donation stations and using store spaces for community meetups, fostering deeper connections with customers and local organizations.
Key Achievements
- Transformed the Nations Location into the highest-performing store in 2023, generating $1 million in revenue—a first in the franchise’s history.
- Expanded to 9 Store Locations, successfully launching new franchises with Osun Digital’s support and maintaining consistent branding and operational success across all locations.
- Increased Brand Awareness by 35%, amplifying Red Bicycle’s voice through a powerful rebranding campaign that resonated with their community and drove a 20% surge in social media engagement.
- Boosted Customer Retention by 25%, turning one-time visitors into lifelong brand ambassadors through targeted engagement and loyalty campaigns.
Looking Ahead: A Future of Growth and Innovation
As Red Bicycle continues to grow, Osun Digital will remain their strategic partner, providing cutting-edge marketing solutions, seamless store launches, and localized campaigns that keep customers engaged. Together, we’ll explore new ways to strengthen their brand, build community connections, and open new stores that embody the Red Bicycle experience.
Conclusion
At Osun Digital, we don’t just build websites and run campaigns—we create experiences that drive loyalty and lasting success. Red Bicycle Coffee & Crepes isn’t just a client; they’re a partner in building a community. From increasing sales to launching new stores, every project reflects our shared commitment to excellence. With Red Bicycle, we’ve brewed a recipe for success—one that will continue evolving as we grow together, one cup at a time.
